A mobile reorder path for Slammin Brew.
This is a design concept, not a client project. It demonstrates how a confusing mobile ordering experience can be redesigned to help returning customers reorder quickly, with fewer steps and a smoother checkout.
A café whose ordering flow fights its own regulars.
Slammin Brew is a café-style business where a meaningful share of revenue comes from repeat, mobile-placed orders. That makes reorder speed — not menu browsing — the flow that actually moves revenue. This concept treats "order again" as the primary job, not a feature bolted onto a general menu browser.
- Context
- Fragmented mobile ordering experience.
- Decision
- Mobile-first reorder path, clearer hierarchy.
- Effect
- Projected reduction in path-to-checkout friction.
Where a first-timer's menu flow fails a repeat order.
Read against Nielsen's heuristics, a menu-first flow built for new visitors adds avoidable friction for the returning customers who drive repeat revenue:
- Recognition over recall
No reorder shortcut
A returning customer re-navigates the full menu from scratch instead of recognizing and repeating a past order.
- Visibility of status
Unclear cart state
It isn't obvious at a glance what's already in the order, inviting duplicate taps and second-guessing before checkout.
- Efficiency of use
Checkout not mobile-tuned
Fields and step count are sized for desktop, adding friction exactly where a mobile customer is most likely to drop.
Put the reorder path where browsing used to start.
The redesign puts Reorder Your Last Order front and center so returning customers can order again with fewer steps. Quick and easy, the shopping cart stays visible the entire time, and checkout only asks for the information needed.
Menu-first grid. Reordering means re-browsing every category.
Last order surfaced first, one dominant action to repeat it.
Structural wireframes illustrating the pattern shift — not screenshots of Slammin Brew's live site, which this concept was not built from.
Built at 375px first, not scaled down from desktop.
Touch targets hold a 44–48px minimum with no overlap. The reorder action stays in thumb range at the bottom of the viewport. Checkout fields reduce to what a repeat mobile order requires, with input preserved if a step fails validation.
A projected outcome, not a measured one.
This concept explores how to make checkout faster and easier for returning mobile customers. It was not created for a client or based on real customer data—it simply shows the same research, strategy, and problem-solving approach that guides every DBR project before any work begins.
If friction like this is costing you orders, I can show you exactly what I'd change.
Ordering, booking, or intake — if it's leaking customers at one step, that's the engagement.
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