Kodell Technology — lowering cognitive load
The website offers a broad range of services and a strong value proposition. A busy layout, inconsistent call-to-action styles, unrelated imagery, and accessibility issues create unnecessary friction throughout the experience.
Where the current experience leaks users.
- Consistency & standards
Decision fatigue
Too many varied CTA labels (“Learn More,” “Get Started,” “See Options”) dilute intent.
- Match to real world
Disconnected imagery
Stock images describe unrelated objects rather than clarifying the service or its outcomes.
- Accessibility (WCAG)
Screen-reader noise
Generic button labels and non-contextual image descriptions create significant noise for assistive technology.
- Error prevention
Poor error recovery
The contact form yields a generic error with no specific recovery instruction or inline validation.
The decisions that resolve it.
- ✓Deploy one consistent, uniform CTA pattern across all service cards.
- ✓Replace unrelated stock imagery with service-specific icons, data diagrams, or proof metrics.
- ✓Add clear, accessible descriptive names (aria-label) to buttons and interactive elements.
- ✓Improve form validation with plain-language recovery steps and visible inline error alerts.
How the change would be proven.
Currently
The existing experience includes a broad range of services, image-heavy service cards, varied call-to-action language, and a standard contact-based inquiry process.
With Fixes
A simplified service layout that prioritizes clear content, consistent calls to action, accessible iconography, and a contact form that's easier to complete from start to finish.
A benchmark estimate, not a measured result.
Projected lift in service-selection clicks, with an estimated +5% to +10% in form completion — benchmark-backed estimates, not measured results for this business.
Have the same problem?
If your site has friction like this, I can show you exactly what I'd change. Reach me directly and we'll figure out the right starting point.
Direct line to Rashon — aikirashon@proton.me · 609-203-4338