Davis Law Firm — taming information density
Excellent plain-language reassurance, but the core challenge is information density: a navigation menu carrying a huge number of attorney, practice-area, and location links.
Where the current experience leaks users.
- Aesthetic & minimal
Navigation overload
The “Areas Served” structure lists many location and service combinations in one dense layout.
- Efficiency of use
Mobile usability
The expanded desktop menu increases time-on-task and drives high navigation abandonment on mobile.
- Recognition over recall
Buried hierarchy
Strong reassurance copy exists but sits too deep, away from the primary conversion points.
The decisions that resolve it.
- ✓Consolidate location-heavy links into a single, dedicated “Areas Served” directory page.
- ✓Group individual practice areas into fewer categories (Personal Injury, Corporate, Family Law).
- ✓Add a persistent, sticky mobile bottom CTA for “Call Now” and “Schedule Consultation.”
- ✓Move trust proof, case results, and plain-English reassurance much higher in the layout.
How the change would be proven.
Control
Current navigation structure with expanded practice-area, resource, and location menus.
Variant
Simplified mobile-first navigation with grouped practice areas, a dedicated location directory, and a sticky call CTA.
A benchmark estimate, not a measured result.
Projected lift in consultation-start rate, with an estimated +10% to +20% improvement in successful routing to contact pages — benchmark-backed estimates, not measured results for this business.
Have the same problem?
If your site has friction like this, I can show you exactly what I'd change. Reach me directly and we'll figure out the right starting point.
Direct line to Rashon — aikirashon@proton.me · 609-203-4338